One of Yocum’s strengths is its Global Brand identity for lubricants.  Whether the product is Chevron, Texaco, Caterpillar,  America's Choice or Performance Plus, each one has its own value and recognition in the customer’s mind.  These products provide customers, anywhere in the world, with instantly recognizable products and services that they can trust and understand.
 

The key drivers behind our products are their performance, awareness, and appeal.  No matter what engine you are trying protect, it not only demands, but deserves the best protection to keep it running for peak performance for as long as possible.  We have more than a century of collective testing, research, and real-world results behind each of our products.

Our products are created and developed with just one goal: to deliver superior protection against engine wear and pre-mature aging, and to keep that engine running smoother, longer, and more efficiently.  Our products are simply the best at delivering unbeatable and unsurpassed performance where it matters most – to you and your customers.