Yocum Oil Company Receives "The Winning Combination"

Yocum Oil met standards of excellence in meeting the Image and Customer Service criteria as reflected in the recent Brand Standards Evaluation performed by an authorized Trained Consumer during Phase I of the Winning Combination program.  

The Texaco brand has built a strong reputation in the marketplace by focusing on outstanding customer service and superior station image.  In the competitive market today, it's more critical than ever before that we not lose sight of the importance of brand image as the foundation of future growth and prosperity.

The Winning Combination 2000 program offers an objective, standardized method of rating the Image and Customer Service performance of our retail locations through the eyes of the motoring public.  Each Brand Standards Evaluation provides objective feedback, gives you the tools to address gaps in image and customer service performance, and provides a recognition and reward system for your employees for superior performance.